Your brand design–is it communicating your story and value too? Continue reading
Category: Marketing Insights
X-Ray Viewer Adds Magic to Print Marketing
Looking to increase interaction and response from your clients? Support your marketing outreach with custom promotional displays and direct mail designs that feel like magic.
Stats from 2013 USPS Household Diary Study
Earlier in the year, The United States Postal Service released its annual Household Diary Study for fiscal year 2013. The study examines mail trends in national households, including how Americans send, receive and use mail.
Promotional packaging for swim safety tech, iSwimband
Aquatic Safety Concepts, parent company of iSwimband, turned to Structural Graphics to design and produce promotional product packaging for the international launch of its new wearable swim safety detector, the iSwimband. Continue reading
Breaking Down Video Marketing
Lately, we’ve been examining how we can reach our audience in new and impactful ways. So this week, we thought it would be useful for you if we shared some of the resources we found helpful, particularly on B2B video marketing. Continue reading
Mechanisms that move: Shadow Box
The Shadow Box exhibits 3D shapes and graphics to help brands meaningfully connect with buyers. It’s a marketing option that can be integrated with digital technology to carry conversations online too. Continue reading
Cartoon Network promotional work: Putting a tiger on a stick
Our projects take on all shapes and sizes, so when Drew & Rogers turned to us to help Cartoon Network produce a fun and imaginative promotional piece for its animated television series Uncle Grandpa, we came up with a way to turn their concept into reality. Continue reading
The future of marketing: Print & digital need to work in tandem
As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you. Continue reading
3 Solutions to Your Direct Mail Challenges
Thinking about ways to make your direct marketing campaign stronger?
Sprint multiwave direct mail campaign
We worked with Digitas to build and design custom, interactive direct mailers as part of a year-long, multiwave campaign. The focus of the campaign? Identifying Sprint as a brand that helps businesses boost their productivity.
