Sometimes your audience just needs a little more. Meet the Extendo. Like its name suggests, it gives brands extra room for messaging and graphics and adds a level of participant interaction that rivals digital. Continue reading
Category: Marketing Insights
10 Q’s With Aaron Berman of PaperSpecs & VMA Storyboard
This week’s blog features 10 questions (and one bonus!) with paper and design trend watcher Aaron Berman. He serves as the editor of TWO incredible resources in the print community: PaperSpecs — a website that offers design inspiration and information along with an exclusive database of all things paper and VMA Storyboard — a resource dedicated to promoting cross media marketing projects from all kinds of brands. 
Continue reading
5 Real-Life Uses of Slide-Pop Marketing
Sometimes all it takes is a simple conversation with our sales team — the eyes and ears of our clients — and before you know it our paper engineers are ideating creative pop-up formats that bring brand marketing to new levels. Continue reading
10 Mexican-Inspired Designs in Honor of Cinco de Mayo
In celebration of the recent day of pride for Mexicans and Americans, we curated a list of 10 designs from across the web demonstrating the vivid and inspiring art landscape of Mexico. Continue reading
The Common Theme: Art
The people that make up Structural Graphics all have one thing in common: they love to create and they love to visualize the world.
Because of their amazing talent and perspective, our print creations go beyond just marketing and branding — each project is a work of art. Continue reading
Direct Marketing — Saving Advertising From Its “Manifold Lunacies” for 40 Years
With Structural Graphics’ 40th anniversary coming up next year, we’ve been reflecting on the history of advertising. Continue reading
PICS: 3D Mechanized Paper Display for Altoids
Expanding upon a carnival-themed campaign that Altoids was using at the time, Structural Graphics created this counter-top exploratory piece for the breath mint maker. Continue reading PICS: 3D Mechanized Paper Display for Altoids
4 Marketing Needs Solved With Print
In a world constantly evolving with new ways to reach brand consumers, sometimes the best way to really get their attention is to just go back to the basics. Continue reading
Collection: The Custom Flapper
The Flapper is one of Structural Graphics’ most popular design templates — with it’s inexhaustible space, completely customizable design and interactive nature, consumers are discovering some brands are harder to forget thanks to this creative marketing mechanism that lands your message right into consumer’s hands. Continue reading
What About Near Field Communication?
For the last few years print and technology have been dancing around one another, closing in on ways to take brand experiences to the next level. With smartphones taking over the consumer market, near field communication (similar to QR and AR codes) is poised to take your brand’s interactions with consumers to a whole new level. Continue reading