What if you could support your brand outreach and engagement with creative and interactive dimensional print that takes people by surprise? Oh wait. You can. Continue reading
Category: Technology
Breaking Down Video Marketing
Lately, we’ve been examining how we can reach our audience in new and impactful ways. So this week, we thought it would be useful for you if we shared some of the resources we found helpful, particularly on B2B video marketing. Continue reading
The future of marketing: Print & digital need to work in tandem
As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you. Continue reading
3 Solutions to Your Direct Mail Challenges
Thinking about ways to make your direct marketing campaign stronger?
When it Comes to Video Marketing, Get to the Point
At Structural Graphics, we’re always thinking about new ways to introduce people to our incredible marketing products. So we sought out the services of Matt Willman, digital artist and co-owner at Sharpmetal, LLC. Sharpmetal works as the designing arm for advertising and marketing agencies, who, like us, want to use video and other creative ways, to showcase their work. Continue reading
Dimensional Print: Ushering in a New Era
Structural Graphics is known for its dimensional print products, like counter-top displays, direct mail, gift card packaging, magazine inserts, media kits, promotional packaging, sales aids, presentation kits, and web keys & QR codes.
But did you know we do so much more? Continue reading
Augmented Reality Taking Brands to the Next Level
At Structural Graphics we use Augmented Reality (AR) technology to help brands produce integrated marketing solutions.
7 tips for highlighting your message with sound
Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading
3 ways brands are using LED tech in print
Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading
Businessweek – China vs. the U.S.: It’s Just as Cheap to Make Goods in the USA
Our research shows that when the most important economic factors are considered – total labor costs, energy expenses, productivity growth, and currency exchange rates – Brazil is one of the highest-cost manufacturing nations in the world, Mexico is cheaper than China, China is virtually even with the U.S. (as are most of the traditionally “low-cost” countries of eastern Europe), and the low-cost leader in western Europe is none other than the country that launched the Industrial Revolution: the United Kingdom.
So throw away the old playbook. Welcome to the new era. See full article here.
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