With close to 40,000 print marketing designs suitable for almost every industry, it was only a matter of time before we unveiled those resources to a wider audience. Continue reading
Category: Virtual Reality / Augmented Reality
The future of marketing: Print & digital need to work in tandem
As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you. Continue reading
Evolving Brand Experience with Print
If it seems like we’re pretty focused on augmented reality technology lately, it’s because we are. We’re giving businesses cutting edge, sensory ways to reach consumers. Continue reading
Dimensional Print: Ushering in a New Era
Structural Graphics is known for its dimensional print products, like counter-top displays, direct mail, gift card packaging, magazine inserts, media kits, promotional packaging, sales aids, presentation kits, and web keys & QR codes.
But did you know we do so much more? Continue reading
Augmented Reality Taking Brands to the Next Level
At Structural Graphics we use Augmented Reality (AR) technology to help brands produce integrated marketing solutions.
Incorporating Technology into Print Marketing
Hello, friends! This week we’re talking tech. We’ll take a quick look at some cool ideas that you can easily incorporate into your printed campaign. By incorporating these cost-effective elements into your strategy, your customers are able to interact with your brand in another dimension. Let’s start with the basics:
Video, Lights, and Sound: You can marry full motion video with the printed page. Video is available in a variety of screen sizes, video lengths, and is fully rechargeable and re-usable. It’s also 100% customizable. Think audio and LED panel lights are more suited to your marketing needs? Connect with your customers by inserting this technology in unique magazine inserts, direct mail, point of purchase displays, and premiums. Check out a video player that we produced for Qutenza:
code# 8512-590
Augmented Reality (AR) is not new, but has steadily been gaining traction in recent years. The aim of AR is to simulate an environment in real-time via your mobile device or desktop computer.
Augmented Reality on a mobile device.
A printed “tag” lives on your print piece and this acts as the trigger to launch the animation, the video, or the 3D rendering that responds to the context of your environment. Check out more about how our partner Taggar, is revolutionizing the industry:
Near Field Communication: (NFC) has also been a player for several years but is still considered cutting-edge. The basic premise of this technology utilizes wireless radio communications. NFC tags are small, thin discs that can be inserted into print pieces or stickers and are read via your smartphone or other NFC-enabled device. There are multiple vendors who are already building this capability into the hardware of their mobile devices – including Samsung, Nokia, and LG.
Here are some potential creative uses for NFC tags in everyday life. (Imagine what you could do to promote your brand and increase customer interaction!)
All of these unique mediums are totally customizable. The only limits are what we can imagine together!
Direct Mail Is Evolving–Are Marketers?
Direct mail has been called a lot of things, but one thing marketers can’t say is that it doesn’t adapt to change. Continue reading
Calvin Klein will be using Augmented Reality in upcoming magazine ads
Calvin Klein Underwear will be using augmented reality ads in 12 editions of GQ Magazine. The first issue hit newstands this week. Click here to read the full article.
Esquire Flirts With Digital Reality
Hollywood stars are going virtual, in the latest effort to jazz up the printed word-and wake up consumers who have become inured to traditional ads.
Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus. In doing so, Esquire is taking advantage of an emerging technology called augmented reality, which mixes real-life images with graphics or other effects. TV networks use AR to make the yellow first-down lines on football fields.
