Structural Graphics designer Isabel Uria recently attended Luxe Pack New York, the annual convention for luxury packaging enthusiasts, where vendors, buyers and designers meet to scope out the latest in paper and glass packaging. Continue reading →

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Structural Graphics wins 6 awards at Ad Club show

Posted On: May 28, 2014Category: Custom Design & Printing, Direct Mail Marketing, Events & Awards, Inside Structural GraphicsTag(s): 60th Annual Ad Club Award Show, Advertising Club of CT, dimensional mail, Dimensional Print, direct mail, high impact direct marketing, marketers, marketing, new product, Packaging, point of sale, print marketing, product launch, Structural GraphicsPosted By: Nick Loeser

Structural Graphics won six awards at the 60th Annual Ad Club Award Show held on Wednesday, May 21 at Farmington Gardens, including a total of four awards (a gold and three bronze) in the Dimensional Mail category, a bronze award in the Packaging category, and one silver award in the show’s Point of Sale category. Continue reading →

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7 tips for highlighting your message with sound

Posted On: May 21, 2014Category: Audio / Video Marketing, Branding, Custom Design & Printing, TechnologyTag(s): American Express, dimensional mail, Dimensional Print, direct mail, direct marketing with sound, high impact direct marketing, invitations, lead generation, loyalty, marketers, marketing, new product, print marketing, product launch, retail, sound, sound chips, sound technology, Structural Graphics, technology, Zync rewardsPosted By: Nick Loeser

Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading →

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3 ways brands are using LED tech in print

Posted On: May 14, 2014Category: Audio / Video Marketing, Custom Design & Printing, Ideas & Inspiration, Marketing Insights, TechnologyTag(s): dimensional mail, Dimensional Print, direct mail, high impact direct marketing, LED, LED panel, marketers, marketing, Motorola Moto X, Pentair Aquatic Systems, print marketing, promotional packaging, retail, science, Structural Graphics, technologyPosted By: Nick Loeser

Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading →

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Shining some light on your direct mail

Posted On: May 7, 2014Category: Audio / Video Marketing, Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, TechnologyTag(s): automotive, dimensional mail, Dimensional Print, high impact direct marketing, marketers, marketing, print marketing, retail, Structural GraphicsPosted By: Nick Loeser

Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading →

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