Increasing brand recognition with dimensional mail

Posted On: July 23, 2014Category: Custom Design & Printing, Dimensional Print Marketing, Direct Mail MarketingTag(s): advertising, branding, dimensional marketing, experience marketing, John Deere and Company, media kit, promotional packaging, Sprout TV, technologyPosted By: Nick Loeser

Over the years, Structural Graphics has helped companies create promotional products that reflect the essence of their brand in some pretty incredible ways. Continue reading →

Evolving Brand Experience with Print

Posted On: July 9, 2014Category: Custom Design & Printing, Direct Mail Marketing, Virtual Reality / Augmented RealityTag(s): advertising, augmented reality, digital direct marketing, Dimensional Print, direct mail, Direct Marketing News, John Ward, marketing, taggar, technologyPosted By: Nick Loeser

If it seems like we’re pretty focused on augmented reality technology lately, it’s because we are. We’re giving businesses cutting edge, sensory ways to reach consumers. Continue reading →

Dimensional Print: Ushering in a New Era

Posted On: June 25, 2014Category: Audio / Video Marketing, Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Marketing Insights, Technology, Virtual Reality / Augmented RealityTag(s): automotive, design, Dimensional Print, education, financial services, hospitality, interactive print, marketing, messaging, pharmaceutical, technology, web driversPosted By: Nick Loeser

Structural Graphics is known for its dimensional print products, like counter-top displays, direct mail, gift card packaging, magazine inserts, media kits, promotional packaging, sales aids, presentation kits, and web keys & QR codes.

But did you know we do so much more? Continue reading →

SG Assembles: Making life easier for our clients

Posted On: June 11, 2014Category: Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Inside Structural Graphics, Luxury & Specialty PackagingTag(s): assembly, business, dimensional mail, Dimensional Print, direct mail, fulfillment, high impact direct marketing, HSBC, kitting, Markit, Mexico, print marketing, product packaging, Structural Graphics, The New York Times, tradePosted By: Nick Loeser

Ever wonder why Structural Graphics owns and operates its own hand assembly facility in Piedras Negras, Mexico? Continue reading →

Structural Graphics wins 6 awards at Ad Club show

Posted On: May 28, 2014Category: Custom Design & Printing, Direct Mail Marketing, Events & Awards, Inside Structural GraphicsTag(s): 60th Annual Ad Club Award Show, Advertising Club of CT, dimensional mail, Dimensional Print, direct mail, high impact direct marketing, marketers, marketing, new product, Packaging, point of sale, print marketing, product launch, Structural GraphicsPosted By: Nick Loeser

Structural Graphics won six awards at the 60th Annual Ad Club Award Show held on Wednesday, May 21 at Farmington Gardens, including a total of four awards (a gold and three bronze) in the Dimensional Mail category, a bronze award in the Packaging category, and one silver award in the show’s Point of Sale category. Continue reading →

Shining some light on your direct mail

Posted On: May 7, 2014Category: Audio / Video Marketing, Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, TechnologyTag(s): automotive, dimensional mail, Dimensional Print, high impact direct marketing, marketers, marketing, print marketing, retail, Structural GraphicsPosted By: Nick Loeser

Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading →

Revealing new autos with direct mail

Posted On: April 30, 2014Category: Custom Design & Printing, Direct Mail Marketing, Ideas & InspirationTag(s): 2014 Mazda 3, automobile industry, car promotion, dimensional mail, high impact direct marketing, mail, marketers, marketing, mazda promotion, print marketing, structrual graphicsPosted By: Nick Loeser

When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.

Structural Graphics' Extendo mailer customized for 2014 Mazda 3 — Structural Graphics’ Extendo mailer customized to promote the 2014 Mazda 3

Continue reading →

8 Facts You Need to Know About Video Marketing

Posted On: April 16, 2014Category: Audio / Video Marketing, Branding, Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, Marketing Insights, TechnologyTag(s): high impact direct marketing, mail, standard play video, structrual graphics, technology, variable data printing, variable media marketing, video, video mailerPosted By: Nick Loeser

COURTESY RYAN MCGUIRE Pixabay

Bridging the gap between dimensional print and technology is easier than you think. Continue reading →

Marketing ideas for your next campaign: Scrolling images

Posted On: April 9, 2014Category: Custom Design & Printing, Design, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, Marketing Insights, Print ProductionTag(s): brand building, brand marketing, branding, dimensional design, dimensional marketing, Dimensional Print, dimensional print marketing, direct mail, direct mail tool, hidden messaging, marketing, marketing message, mechanism, product reveal, reveal, see scroll, technology, transitionPosted By: Nick Loeser

You know that saying, “a picture’s worth a thousand words?”

Structural Graphics is blowing that old idiom out of the water with a new marketing mechanism created specifically for brand storytelling. Now, SG can help marketers in any industry create compelling visual landscapes with its new See Scroll dimensional design. Continue reading →

New Magic X-ray Viewer: 12 IDEAS for Your Marketing Needs

Posted On: March 27, 2014Category: Custom Design & Printing, Design, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, Marketing Insights, Print ProductionTag(s): brand building, branding, dimensional mail, Dimensional Print, dimensional print marketing, direct mail, direct mail tool, hidden messaging, magic x-ray, marketing, mechanism, product reveal, reveal, transition, whirlpool appliance, x-ray, xrayPosted By: Nick Loeser

Our NEW Magic X-ray mechanism is a great format to bring to life various types of messaging! Display before and after imagery, old to new restoration, a positive transition, hidden messages, what’s “behind the curtain”… the possibilities are endless!

The Inside Scoop:

Invented in late 2013 by our designer, Rob Kelly, this concept was inspired by his son’s preschool show & tell for the letter “X.” He gave his son paper X-ray specs to wear which were [of course] pretend. He wondered if there was a way he could bring the x-ray effect to life in paper. Energized by the idea, Rob made a working prototype that weekend!

Check out our Structural Graphics 2014 New Year’s card. This card featured a snowy forest scene with some woodland creatures hiding. A fox? The abominable snowman? An owl in a tree? Birds chirping? The only way you can tell who is hiding, is to move the wand around to find them!

Other clients, in addition to Whirlpool, have used this design to bring their messaging to life! See some ideas below to get the creativity flowing…

1) An x-ray of a body part including the benefits of a new medical device produced

2) A “discover and find” for kids, similar to “Where’s Waldo?”

3) What is in your wallet? For financial, credit card, insurance card companies, etc.

4) Before and after restoration, a new car, or feature a car that changes colors with a movement of the “wand” to reveal

5) Curious what’s in your food? Take a sneak peek into what it is made of, including the vitamins and benefits

6) X-ray luggage on an airport conveyor

7) Motivating customers to travel – a black and white snowy scene transforming into a tropical, colorful beach somewhere exotic!

8) New building design layout, interior views of a building, or everything going on behind the scenes in a home

9) Sneak peek “magic reveal” for a new TV or movie premiere!

10) The magic of a new makeover, anti-aging treatments or simply skin cleansing solutions

11) Your brand logo as the showcased image with your services and products magically revealed underneath

12) A look inside of a gift package – revealing jewelry or an engagement ring, keys to a car, a brand new smartphone, etc.

This Magic X-ray Viewer is new and PATENT PENDING, thus only found through your friends at Structural Graphics!

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Category: Direct Mail Marketing