At Structural Graphics, we’re always thinking about new ways to introduce people to our incredible marketing products. So we sought out the services of Matt Willman, digital artist and co-owner at Sharpmetal, LLC. Sharpmetal works as the designing arm for advertising and marketing agencies, who, like us, want to use video and other creative ways, to showcase their work. Continue reading
Category: Audio / Video Marketing
Dimensional Print: Ushering in a New Era
Structural Graphics is known for its dimensional print products, like counter-top displays, direct mail, gift card packaging, magazine inserts, media kits, promotional packaging, sales aids, presentation kits, and web keys & QR codes.
But did you know we do so much more? Continue reading
7 tips for highlighting your message with sound
Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading
3 ways brands are using LED tech in print
Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading
Shining some light on your direct mail
Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading
Touchscreen Tech & Buyer Ownership
Touch screen interfaces bring the excitement of technology to print.
8 Facts You Need to Know About Video Marketing
COURTESY RYAN MCGUIRE Pixabay
Bridging the gap between dimensional print and technology is easier than you think. Continue reading
Incorporating Technology into Print Marketing
Hello, friends! This week we’re talking tech. We’ll take a quick look at some cool ideas that you can easily incorporate into your printed campaign. By incorporating these cost-effective elements into your strategy, your customers are able to interact with your brand in another dimension. Let’s start with the basics:
Video, Lights, and Sound: You can marry full motion video with the printed page. Video is available in a variety of screen sizes, video lengths, and is fully rechargeable and re-usable. It’s also 100% customizable. Think audio and LED panel lights are more suited to your marketing needs? Connect with your customers by inserting this technology in unique magazine inserts, direct mail, point of purchase displays, and premiums. Check out a video player that we produced for Qutenza:
code# 8512-590
Augmented Reality (AR) is not new, but has steadily been gaining traction in recent years. The aim of AR is to simulate an environment in real-time via your mobile device or desktop computer.
Augmented Reality on a mobile device.
A printed “tag” lives on your print piece and this acts as the trigger to launch the animation, the video, or the 3D rendering that responds to the context of your environment. Check out more about how our partner Taggar, is revolutionizing the industry:
Near Field Communication: (NFC) has also been a player for several years but is still considered cutting-edge. The basic premise of this technology utilizes wireless radio communications. NFC tags are small, thin discs that can be inserted into print pieces or stickers and are read via your smartphone or other NFC-enabled device. There are multiple vendors who are already building this capability into the hardware of their mobile devices – including Samsung, Nokia, and LG.
Here are some potential creative uses for NFC tags in everyday life. (Imagine what you could do to promote your brand and increase customer interaction!)
All of these unique mediums are totally customizable. The only limits are what we can imagine together!
Variable Media Mail Gives Marketers a Voice
By now, many marketers have heard of or used Variable Data Printing, otherwise known as VDP. VDP allows marketers to create attention-grabbing direct mail campaigns that speak specifically to a target audience. Utilizing VDP helps build better relationships with customers by communicating directly with them as individuals.
Contrary to what many believe, VDP is more than just inserting a name after “Dear”. VDP allows marketers to adjust the content and messaging of a mailer so it’s specific to where someone lives, what their marital status is, whether they are male or female, or any other information you might have related to a specific contact. Now you can now take that personalization one step further by integrating variable voice and video messaging into your direct mail campaign.
Variable Media Mail is the combination of variable voice and/or variable video messaging with variable data print. By combining both variable data and voice or video, variable media mail creates a memorable experience for the recipient through a one-to-one touch.
How does it work? Variable Media Mail stores individual variable video and/or variable voice messages on chips that are embedded in the mailer. Upon opening the mailer, the recipient is presented with their unique, personalized message, played from the embedded voice chip or video screen.
Imagine the reaction of your recipient when they open up a mailer that speaks to them directly? This new medium allows marketers to enhance their marketing campaigns through a personal connection with their target audience. In a cluttered advertising environment where attention spans are at a minimum, delivering something truly unique is no longer an option. Make sure your messaging is heard. Talk to us today about developing your next Variable Media Mail campaign.
Scion uses integrated campaign to promote brand
Toyota launched an integrated campaign on March 29th to promote its’ Scion brand. The campaign will include online video, social media and mobile marketing with print and TV ads. The objective of the campaign is to reach a young audience in a fun and impactful way. Click here to read the full article.
