All posts by Nick Loeser

Packaging that aims for luxury

Structural Graphics designer Isabel Uria recently attended Luxe Pack New York, the annual convention for luxury packaging enthusiasts, where vendors, buyers and designers meet to scope out the latest in paper and glass packaging. Continue reading

Structural Graphics wins 6 awards at Ad Club show

Structural Graphics won six awards at the 60th Annual Ad Club Award Show held on Wednesday, May 21 at Farmington Gardens, including a total of four awards (a gold and three bronze) in the Dimensional Mail category, a bronze award in the Packaging category, and one silver award in the show’s Point of Sale category. Continue reading

7 tips for highlighting your message with sound

Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading

3 ways brands are using LED tech in print

Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading

Businessweek – China vs. the U.S.: It’s Just as Cheap to Make Goods in the USA

Our research shows that when the most important economic factors are considered – total labor costs, energy expenses, productivity growth, and currency exchange rates – Brazil is one of the highest-cost manufacturing nations in the world, Mexico is cheaper than China, China is virtually even with the U.S. (as are most of the traditionally “low-cost” countries of eastern Europe), and the low-cost leader in western Europe is none other than the country that launched the Industrial Revolution: the United Kingdom.

So throw away the old playbook. Welcome to the new era. See full article here.

Need fulfillment, kitting, or assembly support? Check us out at SG Assembles.

Shining some light on your direct mail

Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading

Revealing new autos with direct mail

When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.

Structural Graphics' Extendo mailer customized for 2014 Mazda 3
Structural Graphics’ Extendo mailer customized to promote the 2014 Mazda 3

Continue reading

8 Facts You Need to Know About Video Marketing

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Bridging the gap between dimensional print and technology is easier than you think. Continue reading

Marketing ideas for your next campaign: Scrolling images

You know that saying, “a picture’s worth a thousand words?”

Structural Graphics is blowing that old idiom out of the water with a new marketing mechanism created specifically for brand storytelling. Now, SG can help marketers in any industry create compelling visual landscapes with its new See Scroll dimensional design. Continue reading