Structural Graphics designer Isabel Uria recently attended Luxe Pack New York, the annual convention for luxury packaging enthusiasts, where vendors, buyers and designers meet to scope out the latest in paper and glass packaging. Continue reading
All posts by Nick Loeser
Structural Graphics wins 6 awards at Ad Club show
Structural Graphics won six awards at the 60th Annual Ad Club Award Show held on Wednesday, May 21 at Farmington Gardens, including a total of four awards (a gold and three bronze) in the Dimensional Mail category, a bronze award in the Packaging category, and one silver award in the show’s Point of Sale category. Continue reading
7 tips for highlighting your message with sound
Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading
3 ways brands are using LED tech in print
Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading
Businessweek – China vs. the U.S.: It’s Just as Cheap to Make Goods in the USA
Our research shows that when the most important economic factors are considered – total labor costs, energy expenses, productivity growth, and currency exchange rates – Brazil is one of the highest-cost manufacturing nations in the world, Mexico is cheaper than China, China is virtually even with the U.S. (as are most of the traditionally “low-cost” countries of eastern Europe), and the low-cost leader in western Europe is none other than the country that launched the Industrial Revolution: the United Kingdom.
So throw away the old playbook. Welcome to the new era. See full article here.
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Shining some light on your direct mail
Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading
Revealing new autos with direct mail
When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.
Touchscreen Tech & Buyer Ownership
Touch screen interfaces bring the excitement of technology to print.
8 Facts You Need to Know About Video Marketing
COURTESY RYAN MCGUIRE Pixabay