Social media is certainly an important component in most B-to-C campaigns these days. This article confirms the ROI value of social media but also makes compelling points about the value of direct mail.

Direct mail surprisingly transcends the age demographic, with younger consumers (the 18- to 34-year-old demographic) preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research from ICOM,” said Lisa Formica, president of FMI, a direct mail marketing and advertising firm.

Read the full article