I wanted to share this article with our community because we talk a lot about how our work tells a story when delivering a message. Our high-impact dimensional print solutions are great at delivering marketing messages, but also in telling a story. In this article, the author talks about tapping into primal urges to deliver your message. In a slightly simplistic, but humorous way, he is talking about telling your marketing story in an easy to understand way.
Check out other articles on telling a story with your marketing:
Four Designs that Offer a Great User Experience
How direct mail can tell a story
