An interesting article appeared this week in Luke Wroblewski’s blog. Luke is an expert at user experience and design, primarily with mobile. He writes a popular blog you can see here.

The article highlights some interesting facts about email and concludes that there is an “eroding influence”. Though we recommend email as part of our integrating marketing programs, they are rarely the main component of a campaign. Combined with direct mail, a well-designed landing page and a great follow-up plan, email can be highly effective. As you can see by the statistics in the article, on its own, email is losing effectiveness and influence.

Read the full article here.

Browse our articles on effective integrated campaigns.