There is a great article on Target Marketing’s website, posted by Brian Wagner on April 23rd. Brian discusses the struggles that direct mail went through during the economic downturn of recent years. Interestingly, he also discusses how well direct mail fits in with your digital strategy. In a time when direct mail takes a bit of heat for not being the new kids on the block, smart marketers understand that they need to use direct mail allong with their online efforts to create truly effective integrated campaigns.

It’s a quick read, well worth a few minutes of your time.

“Direct mail is very much alive today and continues to be the workhorse for many brand marketing efforts. It has been, and continues to be, at the very heart and soul of direct response marketing.” read more…