Sitting in my office today I slowly became aware of how hot it was getting. It turned out my wife adjusted the thermostat higher when she left with the kids this morning. Of course, we need to keep the kids cool, but don’t worry about me. I can work just fine in an 80 degree office.

Without thinking about it, I reached across my desk and grabbed a large 11” Flapper® we had produced for HBO and started fanning myself. The HBO Flapper, which was used to promote the HBO OnDemand service, features beautifully colors and large imagery of well-known characters like Homer Simpson and Shrek. I really liked this piece and had brought it home to show my daughter. As I was holding the Flapper, I began to fold it inward revealing the four unique panels. Even though I had held a Flapper before, many times, it’s just fun to do. The design is truly unique and is one of our most interesting and engaging pieces.

There is no one specific demographic that the Flapper appeals to. Kids love it, adults and seniors love it; everyone seems engaged by it. For that reason the Flapper has been used very successfully across a variety of industries such as automotive, healthcare, entertainment and education.

What makes the Flapper unique is the way it folds continually into itself, revealing four separate selling panels for copy and artwork. It also mails flat making it economical for high-volume mailings. Lastly, it’s incredibly versatile. We have produced Flappers that were very small (3” x 3”), and larger ones like the HBO Flapper (8” x 11”). The folding mechanism works just as well either way.

The Flapper is one of Structural Graphics’ exclusive patented designs. Let us send you one to play with, inspire you, or keep you cool.