Many nonprofits are considering one last push for donations to their annual fund before the year ends – a stand-out mailing piece is one of the most effective ways to get members to take notice.

Here are five tips to enhance your end of the year giving campaign.

1. Compose a message that gets at the core of your organization’s mission.

Look back at program and event attendance figures, review feedback and surveys, pull out the kudos you’ve saved and learn your most successful events and programs. Use this information to gather insight into what people are most enthusiastic about. Craft a message that reminds members about those programs and why they exist.

2. Encourage people to give what they can.

Embrace donations at every level and let individuals know that every level matters. Consider partnering with a charitable organization in your community to match individual donations.

3. Make it personal.

What statement is more impactful: “children throughout the U.S. are suffering from malnutrition and disease every day” or “Sue, your contribution makes the difference between a healthy child and one suffering from malnutrition and disease in the U.S.”

Enough said.

4. Get a good designer.

Nailing down the message is key. So is good design. Create something easy-to-read, dimensional and consistent with your branding.

5. Experiment with different dimensional formats.

A flat standard-size envelope is the common fare in most mailboxes. Break out of the pattern by using different dimensions, textures and formats. Ditch the black and white mailing label for a handwritten font. Play with color. Send goodies.Think outside the envelope.

(image: envision-creative.com)