This week we wanted to share a great article that was written back in 2008 about the pending recession. Looking back now, his predictions seem to be accurate as he foreshadowed a tough two years for marketers. However, I am not sharing this because I want to bring you down on this bright, beautiful October morning. There are many indicators that we are in fact coming out of an economic downturn. Furthermore, recent reports say that ad spending is on the rise.

What I like so much about this article “7 Strategies for B2B Marketing During a Recession” is that it is relevant for all times, not just good, not just bad. These are sound strategies for all marketers to consider, regardless of the size of your company, your budget, or the economic conditions.