Our friend Trish Witkowski is the self proclaimed “Chief Folding Fanatic” at FoldFactory.com; a website dedicated to design and special folds. It is also home to her patented FoldRite design templates. Trish is well known in the direct mail and printing world, due to her impressive design work, but also her popular “Fold of the Week” videos. Each week the Folding Fanatic takes you through an exciting and unique fold. In fact, she was the inspiration for our weekly video series.

Trish wrote a great blog piece recently called “Powerhouse Solutions for Direct Mail”. Besides taking you through five different unique direct mail solutions, Trish also makes great points about the effectiveness of direct mail and the increased response rates that usually justify the increased investment.

You can read the article here, but also be sure to stop by FoldFactory.com and watch some of Trish’s videos.