Though QR Codes have been around for a long time, there acceptance by marketers has come about fairly recently. A lot has been written about QR Codes, not just by us, but by most everyone in the industry.

However, just like anything, you can get it all wrong. Since few people or agencies can really claim to have years and years of experience with QR Codes and marketing, there are a lot of poor executions out there.

In this recent article posted to the Direct Mail Insider, the author asks the question; can’t anyone get this right? It’s worth a quick read.