It’s usually around late Summer that we start to get a few frantic phone calls from clients wishing to do something different for their gift card programs. Thinking that they have missed the boat on doing something “cool” this year, they are pleasantly surprised that there is still time.

Last year around this time we blogged about how the gift card holders have changed. You may have noticed yourself. Just recently I picked up a gift card at a movie theater for a friend. There was an image of popcorn on it that slid out of the holder. The image also included a scratch-n-sniff! Mmm, movie popcorn. There really is nothing better tasting or worse for you. The holder was really cool and it definitely adds the perceived value of the gift.

Check out this post to read more about the evolution of the gift card holder.

Remember, it’s NOT too late to do something different for this holiday season, just give us a shout.