Today a colleague sent me an article from the Harvard Business Review. I really couldn’t believe what I was reading. It included shocking statistics about how long it takes most companies to respond to online leads. Then I thought about all of the times I was the prospect and realized it was very believable.

Ironically, just this morning I submitted an information request for a service we are researching. I immediately got contacted by an account manager (5 minutes). They asked to setup a call. I replied that I was in my office all morning and to give me a call. That was four hours ago. Perhaps it was an automated email. A bit disappointing considering their initial contact was so timely.

Since a large part of our business deals with digital assets, it’s important that our clients have an organized and reliable lead response plan in place. We have discussed this before in our blog. See below for related articles.

Check out the article. Do the results surprise you? Sound off below in our comments section!

 

Other articles: The 15 Minute Rule of Lead Follow Up : Does Sales Know What Marketing is Doing?