We wanted to share a great article that was recently published in Direct Marketing magazine in Canada. It was written by our friend and business partner, Andrew MacEachern, president of Information Packaging, Inc. in Toronto. Though Information Packaging offers their own line of dimensional mail products they also offer Structural Graphics’ designs and marketing products, exclusively to the Canadian market. Andrew has been in the industry for many years and we have worked closely with him developing high-impact marketing solutions for businesses up north.

Click here to download the November issue of Direct Marketing and scroll down to page 4 to read his article. Andrew discusses how to use dimensional mail effectively and the best way to integrate digital assets like QR codes and landing pages to add impact to your campaigns. It’s well worth the quick read.