Recently, the online magazine, Social Media Examiner put together 30 predictions for social media in 2012, provided by industry experts. There are a wide variety of predictions, but I especially like #25, “Traditional marketing interweaves social media“. The expert reminds us that traditional marketing principals need to be part of the discussion when planning a social media campaign or strategy.
There are several great predictions so it’s well worth scanning the list. Click here to read the article.