That is a mind boggling number. It’s so high in fact, that I don’t even look in the app store anymore. I don’t want to have to sift through hundreds of options (even if they are ranked by users) to find the right new “thing” to add to my phone. I only have so much space to allot to these apps, anyway!

How does that translate to your product or services? Well, the fact is that your prospects are out there dealing with a sea of options for the products and services that they want and need (or maybe even don’t even know they want and need), and it’s far easier for them to not even look than it is to sift through the mounds of information on the internet than it is to “consider” your wonderful product or services.

So, how are you going to get these prospects to notice you? Online marketing is great, but it is equivalent to putting on your finest duds and standing against the wall at the dance. You are going to have to get out there on the floor at some point and present yourself to your prospects in a way that stands out above all the noise and all the options. How do you plan on doing that?