Sul Ross State University Exploding Page Recruitment Mailer

Gen-Z is constantly inundated with digital messages and conventional brochures from colleges and universities vying to get noticed by prospective students. Sul Ross State University knew they needed an attention-getting direct mail campaign to increase enrollment. The Exploding page was the perfect solution for this project due to its ability to mail flat, but then increase to double its size once opened. The mailer certainly combined the element of surprise with a unique and engaging printed design. The format provided a large canvas for Sul Ross State University’s extensive image gallery, which featured student life throughout campus. This format is perfect for capturing the attention of prospective students due to its interactive nature, and it’s something prospects will want to hold onto and keep on their desktops as a lasting reminder of Sul Ross State University.

The Results:

The recruitment mailer was so successful that it resulted in a 26% increase in applications for admission than the previous year.

And, Sul Ross State University was so happy with the design of the piece and the success of the campaign that they decided to reprint 10,000 additional mailers later in the year!