Rittal Pop Up Mailer with QR Code and AR Tags

Code: 1221-235

Services: Augmented Reality, Direct Mail

Client: Rittal

German manufacturing company Rittal GmbH & Co. KG used this clever pop-up mailer to deliver information about its' AX. KX. modular system. The mailer shipped flat, but when the contents were pulled out, a miniature paper replica of the system popped up and out of the mailer. One of the panels featured a QR code that could be scanned to experience the system and the panel also included AR tags users could scan to experience the AX enclosure in an all new dimension!

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