How do you drive traffic to your site (no pun intended)?  Send them something memorable in the mail!  That is what we helped agency TBWA do for their client Nissan. Nissan was looking for a unique mailer to help launch their new Cube vehicle. What they chose was this pop-up cube mailer. It shipped flat, but instantly popped up into the shape of a cube when the recipient opened the envelope.  The cubic shape of this design was the perfect tie-in to the Nissan Cube brand.  A unique URL and Text Number was featured throughout the cube and the call to action was to visit the URL or text to receive prizes. This direct mail solution was also featured in numerous YouTube videos. Now that's viral at it's best!