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Project: Marc Jacobs Perfume Media Kit
Client: Coty
Application: Direct Mail
Industry: Consumer Package Goods
We produced just over 1,000 of these media kits for fragrance maker Coty, to promote a limited edition of Marc Jacob's new fragrance, Daisy. The inside of this media kit contained a cube that immediately popped up when the mailer was opened. A tiny magnet was used on the inside of the mailer to keep it closed. These were shrunk-wrapped and shipped by Structural Graphics to Coty locations around the world.
Reference Code: 7609-1338

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