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03.04.2010 -
BusinessWire
NEW YORK--(BUSINESS WIRE)--MedTera™, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced that David Duplay, the company president, has joined the advisory board for HealthPrize Technologies, a wellness company and industry leader in developing technology solutions used to enhance medication compliance. As a member of the board, Duplay will provide counsel for the company's executive team and its direction, specifically driving how HealthPrize will align itself with MedTera to deliver unique patient education solutions.
"Dave will be a critical member of our advisory board, helping to shape our direction and go-to-market strategy"
HealthPrize, founded in 2009, is committed to helping people get healthy and stay healthy by motivating them to properly adhere to prescription therapy instructions through various incentives. Leveraging a proprietary technology platform, the company tracks when consumers have taken their medication and provides them with awards, prizes and sweepstakes entries for doing so. The HealthPrize system utilizes a combination of financial incentives, fun and education to motivate consumers to take better care of themselves by following doctors' orders. By utilizing Duplay's expertise in patient education, and MedTera's focus on innovative and creative marketing solutions, HealthPrize will continue to develop new ways to engage patients with its platform, increasing therapy compliance and improving the quality of patient's lives.
"Dave will be a critical member of our advisory board, helping to shape our direction and go-to-market strategy," said Thomas Kottler, co-founder and CEO, HealthPrize Technologies. "The truth is, only 50 percent of patients actually take their medication as prescribed. This chasm isn't just bad for their health, but it negatively impacts the entire healthcare system. Dave brings a wealth of knowledge in patient education to our team and we're looking forward to working closely with him and MedTera."
With healthcare reform at the top of everyone's minds, it's more important than ever for pharmaceutical companies to invest in quality patient education, particularly those that communicate the importance of therapy compliance and adherence. MedTera specializes in helping companies develop educational tools that are appropriate for a variety of products and disease states. And with evolving regulatory and compliance standards around patient education forming, making sure it's done right is crucial. MedTera's patented dimensional designs and creative online tools, paired with HealthPrize's leading-edge technology, are designed to engage patients in an opt-in, long-term relationship that ensures everyone wins.
"Patient education, and the ability to connect with that audience in a meaningful way, can ultimately save healthcare organizations hundreds of thousands of dollars," said Duplay. "By incentivizing prescription compliance, HealthPrize is just what the doctor ordered - making individuals and the healthcare system healthier and wealthier."
Duplay is currently the president of MedTera and leverages a solid background in healthcare marketing, communications and technology and has more than 20 years of experience working with pharmaceutical companies, research organizations and patient groups. As an advocate for the progress of the life sciences industry, he believes that aligning the goals of all stakeholders in the healthcare delivery continuum is critical to improve outcomes for patients while lowering the overall healthcare spend. Prior to founding MedTera, Duplay served as the General Manager for several marketing services companies where he developed strategic, closed-loop marketing programs and solutions. He also previously founded New Colony Partners in 2003, a healthcare consulting firm dedicated to assisting healthcare and life science companies open new markets, improve the delivery of professional services, and enhance clinical processes and decision-making with new and innovative technologies.
About HealthPrize Technologies
HealthPrize is in the business of motivating people to get healthy and stay healthy by getting on and staying on their prescription medications by offering them financial incentives, fun and education. The New England HealthCare Institute, estimates that the overall cost of poor adherence, measured in otherwise avoidable medical spending, is as much as $290 billion per year or 13 percent of total health care expenditures. HealthPrize is taking a fresh look at the adherence problem, applying advanced technology, a deep understanding of behavioral economics, and a patient-centric approach to solving an age‐old problem. With HealthPrize's innovative, patent-protected system "Every Body Wins"™ - patients win by obtaining improved health, increased medical literacy and a chance for prizes, awards and cash, physicians win obtaining adherence data on patients that is simply unavailable today, and pharmaceutical companies, pharmacies, PBMs, large employers and insurers win by increasing revenues and/or decreasing costs.
About MedTera™ Solutions
MedTera™ is an integrated marketing solutions partner dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries. By designing and executing innovative, comprehensive marketing programs tailored to healthcare marketers and their agencies, MedTera empowers more effective brand relationships with patients, care givers and physicians. At MedTera we are constantly aware that what we do every day contributes to enriching, prolonging and saving people's lives. Our full-service solutions are highly interactive and incorporate physical and digital media components to create a dynamic experience that engages audiences, ensuring greater brand awareness, improved patient compliance, expanded market share and increased ROI. The company is headquartered in New York and operates as a wholly-owned subsidiary of Structural Graphics. For more information please visit www.medterasolutions.com.
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