How do you illustrate a “before and after” effect in print? Easy. Simply use our Automatic Changing Picture as a direct mail piece, magazine ad, sales aid or in promotional packaging. When you open the cover of the piece, the image automatically transforms into a second image through the use of vertically die-cut panels. But does it work? One of our clients recently achieved a 6% response rate using our Automatic Changing Picture mechanism. Now that’s what we call results.